Introduction
In today’s world, access to information is instantaneous. As a result, SEO (Search Engine Optimization) has become an integral part of any business’s digital marketing strategy. It is the process of increasing web page visibility by optimizing website content for search engines, such as Google or Bing.
SEO helps businesses reach their target customer base and drive more leads, sales, and traffic to their websites. However, it’s not always easy to optimize your website for search engines. This is why businesses invest in SEO specialists who are knowledgeable and experienced in the field.
In this article, we will explore 9 SEO tips and tricks that few people discuss. These tips can help any business improve their website’s visibility on search engine results pages (SERPs).
Also Read About – Essential Points To Consider When Choosing Seo Services
Businesspally allude Corporate Blogging SEO Tips
What Is The Difference Between SEO And SEM?
Types of SEO
Before we dive straight into the SEO tips, it’s important to understand the different types of SEO. The main categories are on-page SEO and off-page SEO.
- On-Page SEO focuses on optimizing elements within your website, such as page titles, meta descriptions, headings, content structure, and internal links. Using keyword research and other techniques, you can make sure your site is optimized for best search engine performance.
- Off-Page SEO involves activities that take place outside of your website, such as link building and social media marketing. These activities help increase the authority and trustworthiness of your website, which can lead to higher rankings in SERPs.
9 SEO Tips and Tricks No One Talks About
Now that you have an understanding of the two main aspects of SEO, it’s time to discuss specific tactics you can use to improve your rankings.
1. Optimizing content:
Its not enough just to write and publish great content, whether on your website, social media handles, or any another platforms; you need to optimize the content to ensure it is keyword-rich, organized, and reader-friendly. Use keywords and phrases that are relevant to your industry and make sure the structure of your content makes it easy for readers to scan and find the information they need quickly.
Titles, meta descriptions, and headings need to be optimized as well by including relevant keywords and phrases in these areas to make sure they are properly indexed by search engines. This helps to improve the visibility of your content and enables search engines to better rank it in SERPs.
2. Optimizing images
Optimizing images and videos is also important for SEO. Images should have informative file names and ALT attributes, and videos should be properly tagged to ensure they appear in relevant search results. This helps to make sure your content is better tailored to the user’s search intent, which can lead to more organic traffic.
For example, if you’re writing about a specific product or service, be sure to include relevant keywords in the image file names and ALT attributes so that users will have an easier time finding your content.
3. Repurpose blogs posts as videos:
Another way to boost organic traffic is by repurposing blog posts as videos. Videos are becoming increasingly popular, and you can use them to grow your audience and reach a larger audience.
Platforms like YouTube and social media networks like Facebook and Instagram are prime places to post videos. Creating engaging, shareable content on these platforms can help you get more eyes on your blog posts. Sometimes, videos are one of the first search results that appear when people look for a certain topic.
When creating videos, make sure to include relevant keywords in the title and description so that they appear in search engine results pages (SERPs). This will help draw more organic traffic to your content and increase the chances of being discovered by potential viewers. Additionally, you should also optimize the title, description and thumbnail image that are associated with the video.
4. Creating backlinks via link roundups and resource pages
Another way to get more eyes on your content is by building backlinks through link roundups and resource pages. Link roundups are like content directories that list useful resources for a particular niche. For example, Ask.com. They are regularly updated and contain links to different types of content, including videos. Reaching out to the people who compile these link roundups can help you get a link to your video on their website.
Similarly, resource pages are great for building backlinks. They are pages on websites dedicated to providing a list of helpful resources in a particular niche. For example, an eCommerce website may have a page that contains links to online stores or tutorials about setting up an online store. You can contact webmasters who maintain these resource pages and ask them if they would be willing to include a link to your video in their page.
5. Leverage social media:
Social media is a great way to increase organic traffic and reach potential customers. When creating social media posts, be sure to use keywords that are relevant to the topic of your post, as this will help users find it faster in SERPs. Additionally, leveraging popular social media platforms like Twitter and Instagram can help you reach a wider audience, potentially leading to more views for your video.
For example, you can create a hashtag for your video and use it in your posts. This will help users discover your content easier, as hashtags are indexed by search engines. You can also add links to other websites or videos that complement yours, which could bring more traffic to your page.
6. Answering user queries:
If you want to reach more viewers, it’s important to create content that directly answers the questions of your audience. To do this, you can research what people are asking online about topics related to your video. Then you can create videos (or other types of content) that tackle these queries in an informative and engaging manner. This way, people who are looking for an answer to their question will be encouraged to watch your content.
7. Internal Linking:
Internal link all the pages of your website, including the page containing the video. Internal linking is important because it gives readers a path to follow within your website and also helps search engine crawlers understand and index your content more efficiently. This will help boost your ranking on SERPs as well as improve user experience.
8. Improve page loading speed
Make sure your page loads quickly as this can drastically affect the user experience. It’s important that visitors don’t have to wait too long for a page to load or else they may get frustrated and leave the website altogether. You can use plugins such as WP Rocket or WP Super Cache to optimize loading speed.
9. Delete Zombie pages
Zombie pages are pages on your website that have been indexed by search engines but don’t bring in any traffic. Deleting these pages will immediately increase your search rankings and higher Google traffic. This is because Google does not rank pages that have low quality content.
For example, a ecommerce company reported a 50% increase in organic search traffic after deleting about 400 zombie pages.
Conclusion
Search engine optimization is essential for driving more organic traffic to your website. There are a few strategies that can help you optimize your website and increase its visibility on search engines. The abovementioned tips are just a few of the many strategies available to help you increase your rankings.
If you need help raising your rankings and increasing organic search traffic, you may want to consider hiring an SEO company in Kolkata that specializes in providing SEO services.
