Staying Afloat During Turbulent Times with Website Adjustments


Businesses are feeling pressure during this difficult time. The world is changing and businesses need to change with it to remain competitive. One way to do this is by making website adjustments. Today, Go No Buddy shares some time-tested tips and tricks that are sure to help make your business stand out from the competition and stay afloat during turbulent times.

Improve Website Navigation

Making sure your website is dynamic and easy to navigate is very important for customers who are trying to find what they need quickly. Make sure all menus, buttons, and links are clearly labeled and easy to find. If you have a lot of content, consider adding a search bar or using categories to organize your content better.

Be Active with Posts

Now more than ever, it’s important to be active on social media channels such as Facebook, Instagram, Twitter, etc., Posting regularly will help keep customers informed about new products or services, special offers, and upcoming events. This will also help keep customers engaged and interested in your business even when times are tough.

Get Customer Feedback Through Incentivized Surveys

Using an API to distribute incentivized surveys is an effective way to gather customer feedback and improve your products or services. Automate the delivery of prepaid incentives to ensure higher response rates and more accurate feedback from your customers. Plus, with the help of an API, you can streamline the distribution process and track responses in real-time to make data-driven decisions. Implementing this method requires minimal effort and resources, but can have a significant impact on your business’s success.

Ensure Working Links with Online Coding Tools

Having working links on your website is essential for customer satisfaction. Use online tools to ensure that all the links on your site are working properly. This will help prevent customers from getting frustrated when trying to find information or purchase products and services from your site.

Be Creative with Infographics To Enhance Content

In turbulent times, creating and maintaining a successful website can be a challenge. One way to stay ahead is by creating your own infographic to enhance the content found on your website. Not only can it be both aesthetically pleasing and informative while helping to make the most of limited space, but creating your own infographic allows you to creatively express yourself without breaking any rules or constraints. 

If creating your own infographic seems challenging, there are numerous helpful online resources available to help get you started, so don’t feel discouraged. Have fun creating your infographics and watch as your website remains relevant and updated. Once it’s created, save it as a PDF before sharing it online. If you want a PDF file converter to help with the conversion, use this free tool!

Optimize SEO

Search engine optimization (SEO) helps make sure that potential customers can find you when they search for keywords related to what you offer on search engines. Optimizing SEO means making sure that you use relevant keywords throughout your website content so that search engines can index it properly and show it in their results pages when someone searches for those keywords. This will help increase the visibility of your business which could lead to more sales.

Adopt an AI and Automation Platform

Automating your business operations and leveraging generative AI technology can significantly enhance your performance, speed up tasks and minimize human error. Imagine, automation tools can conduct repetitive tasks such as data entry, inventory management, and record keeping, freeing up your staff for other important business tasks. 

Incorporating generative AI, on the other hand, allows your organization to develop data-driven insights and predictive analytics that can help you optimize your operation. This can be especially useful in customer service, marketing campaigns, and product development. Check it out for more info and learn how you can leverage automation and generative AI to take your business to the next level.

Seek Out Investors

Another way to breathe new life into your business is by trying to get investors. Before you start your search, though, it’s a good idea to check your credit report first. After all, your investors will want detailed financial information before taking the plunge, and you’ll want to know in advance if there are any problems with your credit report that you aren’t aware of – including debts you might have forgotten.

So use Equifax or TransUnion to access your credit report and go over it carefully, well before contacting potential investors, so that you’ll have time to address any discrepancies. 

Going Back To School To Build Your Web Knowledge

If you want to take things even further then consider going back to school (online if necessary) so that you can build up web knowledge such as coding languages (HTML/CSS), web design principles and practices (UX/UI), and SEO best practices. All these skills together should give any entrepreneur enough confidence, and resources needed when managing their websites without having any external assistance – thus saving money while still achieving desired results.

Make Important Adjustments When Needed

Making adjustments and improvements on websites is key during turbulent times – but it doesn’t have to stop there. Consider seeking investors, being creative with infographics, and being active with posts across social media channels. All these tips and tricks should put anyone interested in taking their first steps towards running a successful business at ease despite the current global issues we face today.

Are you looking for more great content on business, technology, and digital marketing? Then check out Go No Buddy!


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