Is your Instagram content gaining sufficient comments and likes? When you are marketing your business on the Instagram platform, getting organic and genuine engagement needs to be a primary motive. Of course, you might be creating and sharing exceptional posts. But what if none is commenting or liking them?
Therefore, that is why you need to have a proper hashtag strategy. Because it is a good practice to add multiple hashtags to your posts, for that, you can do hashtag research upfront utilizing tools like the free instagram hashtag generator to get relevant hashtags. Using this, you can find hashtags that are popular and also help you root out for event-related hashtags or trending topics.
In this article, we show you 6 Instagram content strategies to boost engagement.
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#1: Understand Your Audience
The initial step in having your audiences engaged is discovering who they are. If you do not know what motivates and intrigues them, you will not understand how to create posts that engage them. Here is how you can do it.
- Define Your Customer Persona: This is an obvious representation of who your optimal buyers are. What are their desires and pain points? What are their content preferences? Where are they from? What time are they online?
- Look at the Audience Insights on Instagram: With audience insights, you can identify demographic data. Go to Insights > Audience. You will find details on audiences engaging with your content that include their age, location, and gender.
- Look at the Competitor’s Profiles: Who comments and likes on their content? What kind of posts are they sharing? How do they engage with their audience?
#2: Harness the Efficiency of Hashtags
If you’re not utilizing Instagram hashtags, you are missing out on a potential opportunity to get your content into your target audience’s feeds. Instagram hashtags help you to organize your content and get discovered by audiences when they are searching certain keywords. This is an excellent approach to taking your posts in front of the audiences who mostly would like to engage with them.
The Instagram platform enables you to utilize a maximum of 60 hashtags. But it is important not to overuse them. Stick with 5 to 8 relevant ones. Additionally, tools like the best instagram hashtag generator may help you generate more related ones to your content. This will save you a lot of time searching for the relevant hashtags.
#3: Utilize Captions With Strong CTAs
A good caption can help you achieve 3 important things. They are:
- Bring out your brand’s personality.
- Include context to the images in your posts.
- Encourage the audience to take action.
After crafting a caption that is relevant to your post and including hashtags, it is time to encourage your audience to take action. For instance, you can use captions like ‘Let me know your thoughts in the comments section’ or ‘Tap the link in the bio.’
Read More – Instagram Marketing: 5 Best Practices for 2022
#4: Interact With Your Audience Via Engaging Stickers
The Instagram platform has a plethora of engaging stickers you may utilize to bring engagement to your posts. You may utilize the stickers in various ways.
- Utilize the quiz sticker to ask fun questions to your followers and include multiple choices.
- Utilize the music sticker to include lyrics or soundtracks to your Instagram Stories. Be innovative and add suitable sounds to suit the mood.
- Utilize the poll sticker to ask for audiences’ opinions. It can be something like which products they like more and which packaging they prefer.
- Ask your audience to share feedback on something with the questions sticker. You may also encourage them to ask you questions about something.
#5: Creating Exciting Stories and Reels
Who does not like Insta Reels, specifically when they are interesting? These entertaining and short videos are a great way for businesses and marketers to increase visibility and exposure to their products. There are seamless Instagram Reels ideas.
- You can share your customer experiences.
- You can post before and after videos.
- You can publish engaging how-to tutorial videos.
- You can show behind-the-scenes peaks.
#6: Utilize Carousels to Get More Engagement
According to stats, of all Instagram content types, carousels have the highest engagement rate. You cannot miss making use of this to boost your engagement. There are a lot of approaches to using carousel images. Do not choose any photos, and expect your audiences to engage with them. Be creative and add in some videos to gain more engagement. Utilize them for:
- Product tutorials.
- User-generated content (UGC).
- Before and after videos.
- Multiple product views.
- Customer feedback.
- Your brand story.
Final Verdict
The above-mentioned 6 tips will provide you with much-needed engagement and exposure on the Instagram platform. But a little engagement will not be enough. Hence, make sure to follow the above 6 tips mentioned in the article to maintain higher levels of engagement rate. So, no matter how the platform evolves, you can boost your engagement and keep those shares, likes, and comments barging in.
