Now Instagram is not only a fun platform to engage, socialize, and share photos but a powerful marketing channel as well. Brands use this social media platform very thoroughly for promotion purposes.
We can find different kinds of people on this site. This allows the brands to target and capture the untapped market. Instagram is the primary marketing tool around the globe.
However, there is an algorithm that the brands need to follow in order to market their brand perfectly. Following are the top 5 Instagram practices that you can use in 2022.
1. Know what your audience wants:
If people do not follow you, then you will never be able to make a profit. Your audience is the primary reason why your brand is standing today. That’s why post everything according to your audience’s wants. Keep in mind their likes and dislikes, and then tailor your content and campaigns around it. With this practice, you increase your following and gain brand loyalty.
To target your audience ideally, you need to look at your demographics. What is the average gender and age? See which section of the demography follows you the most. This will help you create an outline of what type of content you should post.
One good thing about Instagram is that you can directly contact your target audience. This means you can ask them directly on your Instagram stories about what kind of content they would like to see.
2. Partner up with Micro-influencers:
Nowadays, social media influencers are more popular than traditional celebrities. These content creators have more reach than celebrities. It is because they are directly in contact with the audience. They know what their audience wants, and they keep on giving them that. That’s why we see more brands targeting them than celebrities.
This allows the brand to target its untapped market. Moreover, these content creators have a more loyal fan base. They spend a lot of time on social media and engage with their followers, having gained their trust. So whatever they would promote, more than 50 % of their followers would jump on it to buy.
Try to partner up with these influencers and send them PR packages for free promotion.
3. Upload Content consistently:
You should also be consistent in uploading our content. Create a timeline and schedule your post. This has always been the best and most important Instagram marketing strategy.
You can use many tools to help you out with posting. Use features like “ask questions, “polls,” and “rate” for higher engagement. Find out when your audience is the most active, and then schedule your posts. Also, be consistent with how many grid posts you upload daily. And if you don’t want to upload on the grid constantly, you use the Instagram stories option.
4. Use the new features:
As stated by the audiobook services team the Instagram algorithm keeps changing, and it focuses on the new features that they introduce. Most savvy marketers adapt quickly to these changes. They incorporate these features heavily which increases their views. Instagram will more likely bring you on top if you use its new features frequently.
Currently, video content is the top priority of Instagram. They are now prioritizing Video content to compete with TikTok. You can use features like Reels or IGTV to post video content.
Moreover, now you can see reels on the main feed, which will increase your chances of getting discovered by the audience through the explore page.
5. Prioritize social listening
Social media marketers have realized the importance of social listening. Social listening is currently the best practice of 2022. This allows the markets to see what their competitors are up to. It isn’t easy to keep up with all your competitors’ posts daily to see what they are up to. But now, with the help of this new analytical tool by Instagram, you can keep track of what they are doing.